BUILD THE ROAD MAP TO BRAND RECOGNITION
A brand is more than just a a logo or a color palette, it is the personality that sets your company apart.
Whether you are starting a business or want to rebuild your existing brand, we are here to help. Creating a great brand goes beyond having the right designs and a useful product/service. It is about your company being in line with what sets it apart from the competition and what catches the eyes of consumers.
The brand building process
Phase 1: Research
Before we begin to strategize or do any creative work, our team gathers information about the brand’s history, its competitors and any market opportunities. The goal is to determine what makes your brand unique. We achieve this through meetings, interviews, surveys and other forms of research to assess what consumers think about your brand. It is critical when developing a brand to listen to the target audience, their opinion are of greater importance than that of the brand manager.
Phase 2: Strategy
Once the research has been done to provide the necessary knowledge to begin, the work to develop the brand begins. Tis part of the process requires internal collaboration as we put together a branding brief that outlines the target audience, the brand’s unique selling proposition (USP) and any other vital information needed to develop the brand. This document has been built on the data collected and Jumptoweb can ensure it will clearly show the elements that will transform your brand.
Phase 3: Creative Design
Using the branding brief, our creative team will work together to develop the creative brief. This brief will inform the crative process that aides our designers and marketers in creating the consumer facing items of brand development. This part includes the creation of your logo, typography, color palette, tagline, content and any graphics that will characterize your brand.
Phase 4: Implementation
Work doesn’t end when the designs are done and a brand is established. We continue to work to guarantee the brand identity is properly implemented throughout all marketing materials. As we move on to create marketing campaigns, we also ensure the brand’s messaging and personality are not compromised.
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