Business Engagement Survey
This form will help you understand your ideal customer. Defining an ideal customer, or avatar, helps everyone understand who you are speaking to. When you don’t understand who this is, websites end up being too general. Getting to know your customer will help you pinpoint your solution later on.
Remember, a website is not about a business or organization, they exist to solve customer’s problems. Visitors want to answer “am I in the right place?”. Websites needs to speak to customers’ pain points, the unique problem that your business solves for them.